Messing around with some design
I took this
…and made it into this
Lazy items aside (order button, ugh), I had fun with it. I wanted to make it simple and emphasize what you’re actually supposed to do–buy Barack’s watch.
Sep
22
2009
22
2009
I took this
…and made it into this
Lazy items aside (order button, ugh), I had fun with it. I wanted to make it simple and emphasize what you’re actually supposed to do–buy Barack’s watch.
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Definitely an improvement (aside from the stretched out button). Having Obama's face there is key.
This reminds me of a case study of the conversion techniques used on the Skype site. If you're a returning user, or arrived via certain search terms, you see a homepage with more explanatory text, like the first version. If you arrive directly, you're shown a more focused site with a clear call to action, much like your new version.
This reminds me of a case study of the conversion techniques used on the Skype site. If you're a returning user, or arrived via certain search terms, you see a homepage with more explanatory text, like the first version. If you arrive directly, you're shown a more focused site with a clear call to action, much like your new version.